Your website is often where a potential customer gets their first glimpse of your business, much like a window display on a busy downtown street.
What does your window, I mean website, say to someone interested in your services? Does it catch their? 
attention, inspire their curiosity and make them want to walk through your doors, eager to do business with you?
Designing a website that attracts consumers isn?t easy. You have to not only be familiar with website design, but you have to thoroughly understand human psychology to know what inspires, motivates and causes people to buy your products and services. It?s a complex issue.
In fact, designing your own website without knowing how to create graphics and content that sells is like fixing your vehicle when you aren?t a mechanic. It results in many hours of wasted time, buying expensive parts that turn out to be unnecessary and frustration that forces even the sanest person to consider going off the deep end.
Because I am not a mechanic, when my car starting making a thumping noise, I knew I had no option but to take it to a professional to get it fixed. Sure, I could do it myself, but I cherish my time, money and sanity too much.
Besides, past experience has taught me that if I didn?t get my car fixed now, it would cost me a lot of time when it eventually stranded me and a lot of money as untreated vehicle issues often result in more costly repair bills than if you fix the problem when it starts ? which the same principal applies to marketing, by the way.
Anyway, being relatively new to town, I had no clue where to take my car. I wanted a trusty mechanic known for superior quality, great customer service and had enough honesty and integrity to not try to over-sell me on parts I didn?t need. Gone are the days of going for an alignment to be told I needed new tires, struts and tie-rod ends. That?s the quickest way to send me to your competitions door.
Not knowing a soul in the area, I did what most people do nowadays when looking for a new service provider. I consulted the internet, and what I found impressed me.
I located a local service provider whose website was impeccable! It had exactly what I, as a consumer, was looking for. In fact, what I read not only convinced me to do business with them, but it also had me asking about other repairs I had been letting slide; like the side window that sometimes stuck and the climate control that often thought I lived in either Antarctica or Hawaii with no in between. I wanted this place to have all of my business because I liked what I saw.
How do you create a website for your service that elicits that sort of response in the consumer?
There are a couple of guides to follow:
Don?t make your clients dig for valuable information.
Your website should be easy to navigate and critical information should pop out of the pages. If your reader has to search for content, they will most likely search for it on your competition?s website.
Double check your content for spelling and grammatical errors.
I know it goes without saying, but you see issues like this all the time. It?s like hanging a huge banner outside your business that says, ?SAIL ? ONE DAY ONLI?. How many people do you think will stop? If your reputation is at stake, it?s worth taking the time to review your site for errors.
Ask yourself whether your website creates a personal experience for someone looking for your services?
Does it elicit the feeling of the trusty mechanic who is just an honest guy looking to solve your auto repair needs? The more comfortable your prospective client feels with you, the more likely they will look to you to be their service provider who can help solve their issues.
I know that sometimes we try to save ourselves a dollar or two and use the guy down the street who operates out of his garage to solve our automobile malfunction needs. Sometimes it works. Sometimes it doesn?t.
I personally have spent too much money fixing a problem a second time when I could have avoided it by hiring the right person the first time. What I want is someone reliable, affordable and produces results.
Is this what your website conveys to your potential clientele?
For more information on designing a website that increases clients, thereby increasing sales, click here >>
Love to share more, but the mechanic called and my car is ready to be picked up. They even washed it for me! Now that?s what a call ?full service?!
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